DEVELOPING FUTURE-READY LEADERS

Humantyze SimCrisis for Comms is a half-day workshop supported by a web-based training platform that lets your leaders and teams rehearse high-stakes crises in a safe, controlled environment. AI generates lifelike news, social media, and stakeholder communications they must respond to in real time.

What Humantyze SimCrisis Is

Humantyze SimCrisis immerses participants in realistic scenarios such as data breaches, product recalls, executive misconduct, environmental incidents, and supply chain disruptions. A facilitator launches the exercise, and the platform continuously generates breaking news, social chatter, and incoming emails that mirror how events would unfold in the real world. Teams practice crisis communication drills, leadership decision-making, media response, and onboarding exercises for new communications or PR hires.

How the Simulation Works

Once a session is launched, participants see a four-column live interface showing mainstream news, social media, incoming communications, and their own outgoing responses. New headlines, posts, and messages appear in real time, with a breaking news ticker at the top and a timer tracking elapsed exercise time.

Customizable Scenarios and AI Behavior

Facilitators can build custom scenarios from scratch or adapt built-in templates that cover common crisis types, defining triggers, escalation points, key stakeholders, and participant roles. Stakeholder roles such as board chair, regulators, investors, and employee representatives shape who sends which messages, making the simulation feel tailored to your organization. AI content style is adjustable, with options for severity level, tone (from factual to hostile), and image style, and facilitators can also upload pre-scripted “injects” via CSV to ensure specific events occur at precise moments.

Trainer-Led Briefings and Modern Threats

Each simulation can be delivered as part of a trainer-led workshop, where expert briefings connect the exercise to the latest crisis management practices and playbooks. In these sessions, your facilitator deconstructs what happened in the simulation and introduces up-to-date techniques for stakeholder mapping, escalation protocols, governance, and effective crisis communication in the age of AI. The workshop also surfaces emerging risks such as AI-driven attacks (for example deepfakes targeting executives or brands) and sophisticated cyber incidents like ransomware, helping leaders recognise early warning signs and rehearse coordinated responses across communications, legal, IT, and the C-suite.

After-Action Review and Ongoing Improvement

At the end of each simulation, Humantyze SimCrisis produces a comprehensive after-action review with an overall performance score and detailed category scores across response time, message quality, stakeholder management, decision-making, and crisis containment. The review highlights strengths, areas for improvement, key decision points, and provides a complete event timeline so teams can debrief step by step.