The Art of Framing
“The Art of Framing” Workshop
A half-day workshop that trains leaders to move from messy reality to a strategic but truthful story — then into an external narrative they can reuse with confidence. You leave with a repeatable framing model, one pressure-tested core narrative, and a simple honesty checklist.
The three-step framing tool
- Reality frame: name the facts, tensions, and unknowns (Challenge–Change–Impact) without spin.
- Story frame: define what people should feel, understand, and do, with a narrative arc that fits.
- External frame: translate it into concise blocks for town halls, board decks, media, and investor or employee updates.
What we cover (3.5–4 hours)
- Opening & mindset: why framing builds trust, plus authenticity guardrails (no distortion, no over-promising).
- Reality to story: map a real situation, then refine what to keep, drop, and foreground.
- Story to external narrative: build and stress-test a “narrative skeleton” for a key audience.
- Under pressure: handle tough questions and bad news, with live delivery feedback.
- Personal playbook: capture your template, narrative, audience variants, and pre-comms checklist.
After this workshop you’ll be able to
- Distil contradictory inputs into a clear reality frame — no spin
- Convert it into a credible story frame that drives understanding and action
- Tailor reusable external frames for any audience
- Pressure-test your narrative and keep it honest under time pressure
- Apply a repeatable framing workflow to launches, setbacks, and strategy shifts