Agentic AI for PR
“Agentic AI for PR” Team Workshop
Equip your in-house team to plan, run, and measure AI-enabled PR — and depend less on outside agencies. Built for startups and lean teams that want to own their narrative, channels, and reputation.
Why it pays off
- Business: faster, sharper communication and lower external PR spend.
- People: teams use AI as a co-pilot, freeing time for strategy and stakeholders.
- Risk: issues and crises handled in-house, with disciplined AI use and human oversight.
Who it’s for
- In-house comms, marketing, and HR/business-partner teams
- Senior leaders who act as spokespeople or narrative owners
- High-potential managers owning reputation, issues, and change communications
What you’ll walk away able to do
- Build PR strategies tied to business goals and stakeholder needs
- Use AI to research, draft, and repurpose content — without losing brand voice
- Run media, influencer, and stakeholder engagement in-house
- Lead issue and crisis response with AI-assisted social listening
- Set KPIs and simple, AI-supported dashboards that prove impact
What’s covered
A 2-day core workshop takes your team from “press office” to AI-enabled strategic communications:
- Strategy and stakeholder mapping with AI research
- A core narrative and message house that travels across channels
- AI co-pilot content: drafting, repurposing, and brand guardrails
- Media and influencer relations — pitching and interview prep
- Reputation, issues, and crisis playbooks with live simulations
- Internal communication as first-line PR
- Outcome-based measurement: trust, advocacy, pipeline, sentiment
Format
- 2-day intensive workshop + four weekly 90-minute AI clinics
- In-person or hybrid, with an optional executive media-training add-on
- 4–20 participants
4-week AI implementation clinics
Weekly 90-minute virtual clinics that apply AI to your real work:
- Week 1 — Planning: stress-test live plans and generate alternatives
- Week 2 — Content studio: turn works-in-progress into polished, on-voice variants
- Week 3 — Issues & crisis drills: rehearse stakeholder reactions and responses
- Week 4 — Measurement & roadmap: draft a 6–12-month capability plan